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“I think I live a very Southern lifestyle, actually,” Kein Cross, the
man you want to find in Manhattan if you need a hydrangea-scented
candle, or a Victorian tear-catcher, or a fez for a theme party, or a gift
for someone who already has all of the above, was saying one spring
afternoon from underneath the shade and upon the silken upholstery of
what some people might call a cabana. Cross is not one of those people.
“It’s a tent,” he says flatly, by way of introducing the backyard space
to which he might retire from his only-slightly-larger rabbit warren of
a Greenwich Village apartment to light a fire and watch movies in the
winter or sip a Lillet in the summer. “I hate that piss-elegant thing.”
Cross got back to the subject of his Southernness in the face of East
Coast crudity. “It’s hard to be genteel in New York City, don’t you think?”
If it is, Cross makes it look easy. The blond, linebacker-sturdy
Bentonville native has been many things in his mosaic New York
existence. (He declines to give his age, but his conversational asides
drop a few clues: Cross is mature enough to have danced at Studio
54 yet young enough to ride the Triumph Bonneville motorcycle he
bought largely because he needed to rationalize doming his head with
the vintage motorcycle helmet he fell for and purchased in Paris.) He
worked as a mannequin stylist not long after planting roots in the city,
after a stint working in merchandise display for an Omaha department
store, after staying in Nebraska for a while after he’d transferred there
from the University of Arkansas at Fayetteville. He was a shop owner.
An interior designer. And that most fabled of occupations for the
creative, metropolitan spirit nourished by beauty and freeze-framed
theatricality: the department store display-window creator. (At Barneys,
no less, before Simon Doonan took the disco ball and ran with it.)
A filigreed thread runs through every Kein (pronounced like “fine”)
Cross project; his welcoming spaces delight with fine-toothed attention
to the smallest, most ornamental detail, like a meandering porch-swing
story held together by the charisma and the lavender loquaciousness of
the storyteller.

IT’S HARD TO BE GENTEEL IN NEW YORK CITY,
DON’T YOU THINK?

These days, Cross is more likely to jet to France than to his native
Arkansas. (He’ll be spending much of this summer indulging his
francophilia, designing a wedding for a client, then antique-shopping
for his interiors business.) When he first met the Manhattan real-estate
broker Brooke Davida, now a top seller with the blue-chip Corcoran
Group but 20 years ago a shoebox apartment dweller in Chelsea, Cross
welcomed the neophyte into his late, lamented decor and gift shop, La
Maison Moderne, and the salon it fostered with its downstairs coffeeand-
champagne bar.
“His bent was always more towards steering you to Paris than
antebellum, or thinking of Blanche DuBois,” Davida recalls of her early
impressions of Cross. In an unsolicited gesture, Cross sourced and
shipped to her mother in Florida the doorknocker he knew she’d been
hunting. Then Davida began to appreciate the way Cross manages his
affairs as if Manhattan were a small town in twilight, with acquaintances
checking in on one another across fence posts and in passing on the
square. “I don’t think that hit my consciousness for a while,” she says.
Cross may not be a Tennessee Williams character, but his New York
apartment is a Tennessee Williams misé-en-scene if ever there was
one. It’s where he commands his empire of interior design for clients
with clients whose residential real-estate holdings embody the idea of
town and country (meaning he never lacks for work, since somebody’s
always remodeling something), and where he tracks sales of decor
items and personal-care products from his website, www.kein.com.
Tufts of Spanish moss seem to weep from every outdoor space,
including the stairwell down into the basement level, lending the place
an air of a storm-tossed, haunted Southern manse having plopped itself
down into bohemia. Cross first fell in love with the moss after plucking
it by the handful from trees outside a home his parents kept in North
Carolina, when he was around the age of 9. He brought it indoors and
spider-webbed it into corners with fishing nets, misting it at night to
keep it alive. “I was a freaky kid,” he muses.
To the trained eye, it’s also hard not to take note of the influence of
Cross’s original style icon, his grandmother. Her family settled in the
area now known as Benton County years before Arkansas statehood,
spreading to what is now Bella Vista. In Cross’s mind, it’s no coincidence
“
HIS BENT WAS ALWAYS MORE TOWARDS STEERING YOU TO PARIS THAN ANTEBELLUM, OR THINKING OF BLANCHE DUBOIS.
KEIN CROSS MANAGES HIS AFFAIRS AS IF MANHATTAN WERE A SMALL
TOWN IN TWILIGHT, EITH ACQUAINTANCES CHECKING IN ON ONE
ANOTHER ACROSS FENCE POSTS AND IN PASSING ON THE SQUARE.
 his grandmother’s lineage can be traced to a place whose name
translates as “beautiful view.” He believes his love for his signature
pattern, black-and-white striping, derives from Cecil Beaton’s scheme for
Audrey Hepburn’s transformative My Fair Lady gown. (Cross maintains
that in the heyday of La Maison Moderne, a Chelsea catchphrase sprang
up around his ubiquitous patterning: “I don’t care what you get me, as
long as it comes in a white box with a black-and-white bow.”) But for
bequeathing the idea that beauty is livable, and if fully accomplished
carries a sense of overarching consonance, Eliza Doolittle has nothing
on Frances Louise Main, who would sweep her grandson away to New
York twice a year to shop. “She was one of those great old Southern
women who had great style,” Cross recalls.
The pluck Cross inherited from her is what allowed him to look at a
dilapidated New York basement space and envision what has become
one of the city’s hidden jewels of you’d-never-guess-it-from-the-street
interior design. (Not for nothing did The New York Times spend three
days photographing it for a feature last Christmas; meanwhile, Playboy
magazine has used chez Cross to evoke New Orleans for a Crescent
City-themed shoot and borrowed Cross’ bar to shoot part of its hottest
bartenders spread. Once, a photographer for the magazine situated
three models in the bed where Cross normally sleeps singly. “My
father,” he says with a chuckle, “would have been so proud.”)
The black-and-white striping, so painstakingly carried out that even
orchids are tethered to their stakes by tiny black-and-white bows, also
enhances a space that at its widest point measures only 9 feet. “Mirrors
are your friends,” as Cross likes to say. But even more useful is an ability
to see what could be instead of what is.
When Cross’ great-grandfather wanted to marry off his daughter to a
neighbor with a much larger farm, she complied mostly because she wasn’t
in a position not to — she was 13, a “tween” by today’s developmental
reckoning. Her betrothed was a man of 50. On her 18th birthday, she left
her husband with the two children she had birthed during their arranged
marriage. No way around it — renovations leave calluses.
The Frances Main brand of refinement is all over the Kein Cross
brand of, well, everything. His grandmother was a devotee of “the
whole creaming of the hands thing,” Cross says. “I would cream my
hands and feet along with her,” he remembers. Little mystery that Cross
carries a line of eponymous body creams that evoke to the nose the
women Harper Lee had fixed in her mind when she wrote, in To Kill a
Mockingbird, with nostalgia for the feminine battle against the ravages
July 2010 ARKANSAS LIFE 25
 of sticky Southern summers: “Ladies bathed before
noon, after their 3-o’clock naps, and by nightfall were like
soft teacakes with frostings of sweat and sweet talcum.”
And making the best of a bad situation? That, from the
Frances Main constitution, is evident in the way Cross
playfully situated his yoga platform and carefully shingled
free weights near the hulking boiler for the entire building,
and in the custom-made fabric, in his favorite accent color
of a nickel shade of gray, that he selected to clothe ceilings
mottled by years of leakage.
Then there are the accent pieces infused with story.
Next to the hinged glass door leading to what Cross calls
a “wet-bath,” essentially a high-end take on a train car
lavatory, with the shower drain at the base of the commode,
sits an enameled table that once stored the instruments of a Jazz Ageera
doctor. Today it’s where Cross stacks his supply of black-and-whitestriped
towels that are so thick they look as if they could sponge up
floodwaters. He picks up a utensil that looks like an elongated duckbill
replicated in ivory, with plier handles for parting the beak. Sensing the
futility of the exercise, he quickly gives up quizzing a visitor as to its
imagined purpose. The device once sat on his grandmother’s dressing
table — it was used for stretching out the fingers of kid gloves so that
women could slip them on.
Cross scoffs at the anti-hoarding dictum that for everything new that
comes into the home, something must go. Does the overstuffed home
exist, or is it an urban legend, like a Spanish-moss-draped, railcarwidth
wonderland sunk into lower Manhattan? “Is that possible?” Cross
demands of the house that can’t accept another accessory. “Bite your
tongue! This is minimalism for me.” As if to prove his point, Cross pads
away to find an issue of Playboy for which he provided the backdrop.
He doesn’t find it, but he does exclaim, after some shuffling, “Oh! I’m so
excited! I found the instructions for my X-Box!”
It’s difficult to imagine Cross developing a twinkle in his eye over a
cold piece of technology that isolates its owner, when his stock in trade
is the one-of-a-kind item with a past. But he’s adapting. He envisions
a line of home accessories he’ll pitch to Wal-Mart. After all, the evermore-
style-conscious retailer is not only based in his hometown, but a
Wal-Mart parking lot abuts the property line of his childhood home, now
a Civil War museum.
But mass production will never completely shift Cross’ focus from
heirloom pieces destined to find a place in design schemes generations
in the making.
“Right now,” Cross says of the speculative nature of his loyal New
York interiors clientele, “I’m buying furniture for grandchildren that
haven’t happened yet.”
“
THIS IS MINIMAlISM FOR ME.
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