KEIN
¡Bienvenido Invitado! ¿Le gustaría entrar en su cuenta o preferiría crear una cuenta nueva?
main_pic
pic2
“I think I live a very Southern lifestyle, actually,” Kein Cross, the man you want to find in Manhattan if you need a hydrangea-scented candle, or a Victorian tear-catcher, or a fez for a theme party, or a gift for someone who already has all of the above, was saying one spring afternoon from underneath the shade and upon the silken upholstery of what some people might call a cabana. Cross is not one of those people. “It’s a tent,” he says flatly, by way of introducing the backyard space to which he might retire from his only-slightly-larger rabbit warren of a Greenwich Village apartment to light a fire and watch movies in the winter or sip a Lillet in the summer. “I hate that piss-elegant thing.” Cross got back to the subject of his Southernness in the face of East Coast crudity. “It’s hard to be genteel in New York City, don’t you think?” If it is, Cross makes it look easy. The blond, linebacker-sturdy Bentonville native has been many things in his mosaic New York existence. (He declines to give his age, but his conversational asides drop a few clues: Cross is mature enough to have danced at Studio 54 yet young enough to ride the Triumph Bonneville motorcycle he bought largely because he needed to rationalize doming his head with the vintage motorcycle helmet he fell for and purchased in Paris.) He worked as a mannequin stylist not long after planting roots in the city, after a stint working in merchandise display for an Omaha department store, after staying in Nebraska for a while after he’d transferred there from the University of Arkansas at Fayetteville. He was a shop owner. An interior designer. And that most fabled of occupations for the creative, metropolitan spirit nourished by beauty and freeze-framed theatricality: the department store display-window creator. (At Barneys, no less, before Simon Doonan took the disco ball and ran with it.) A filigreed thread runs through every Kein (pronounced like “fine”) Cross project; his welcoming spaces delight with fine-toothed attention to the smallest, most ornamental detail, like a meandering porch-swing story held together by the charisma and the lavender loquaciousness of the storyteller.
pic3
IT’S HARD TO BE GENTEEL IN NEW YORK CITY,
DON’T YOU THINK?
pic4
These days, Cross is more likely to jet to France than to his native Arkansas. (He’ll be spending much of this summer indulging his francophilia, designing a wedding for a client, then antique-shopping for his interiors business.) When he first met the Manhattan real-estate broker Brooke Davida, now a top seller with the blue-chip Corcoran Group but 20 years ago a shoebox apartment dweller in Chelsea, Cross welcomed the neophyte into his late, lamented decor and gift shop, La Maison Moderne, and the salon it fostered with its downstairs coffeeand- champagne bar. “His bent was always more towards steering you to Paris than antebellum, or thinking of Blanche DuBois,” Davida recalls of her early impressions of Cross. In an unsolicited gesture, Cross sourced and shipped to her mother in Florida the doorknocker he knew she’d been hunting. Then Davida began to appreciate the way Cross manages his affairs as if Manhattan were a small town in twilight, with acquaintances checking in on one another across fence posts and in passing on the square. “I don’t think that hit my consciousness for a while,” she says. Cross may not be a Tennessee Williams character, but his New York apartment is a Tennessee Williams misé-en-scene if ever there was one. It’s where he commands his empire of interior design for clients with clients whose residential real-estate holdings embody the idea of town and country (meaning he never lacks for work, since somebody’s always remodeling something), and where he tracks sales of decor items and personal-care products from his website, www.kein.com. Tufts of Spanish moss seem to weep from every outdoor space, including the stairwell down into the basement level, lending the place an air of a storm-tossed, haunted Southern manse having plopped itself down into bohemia. Cross first fell in love with the moss after plucking it by the handful from trees outside a home his parents kept in North Carolina, when he was around the age of 9. He brought it indoors and spider-webbed it into corners with fishing nets, misting it at night to keep it alive. “I was a freaky kid,” he muses. To the trained eye, it’s also hard not to take note of the influence of Cross’s original style icon, his grandmother. Her family settled in the area now known as Benton County years before Arkansas statehood, spreading to what is now Bella Vista. In Cross’s mind, it’s no coincidence
HIS BENT WAS ALWAYS MORE TOWARDS STEERING YOU TO PARIS THAN ANTEBELLUM, OR THINKING OF BLANCHE DUBOIS.
KEIN CROSS MANAGES HIS AFFAIRS AS IF MANHATTAN WERE A SMALL TOWN IN TWILIGHT, EITH ACQUAINTANCES CHECKING IN ON ONE ANOTHER ACROSS FENCE POSTS AND IN PASSING ON THE SQUARE.
pic5
his grandmother’s lineage can be traced to a place whose name translates as “beautiful view.” He believes his love for his signature pattern, black-and-white striping, derives from Cecil Beaton’s scheme for Audrey Hepburn’s transformative My Fair Lady gown. (Cross maintains that in the heyday of La Maison Moderne, a Chelsea catchphrase sprang up around his ubiquitous patterning: “I don’t care what you get me, as long as it comes in a white box with a black-and-white bow.”) But for bequeathing the idea that beauty is livable, and if fully accomplished carries a sense of overarching consonance, Eliza Doolittle has nothing on Frances Louise Main, who would sweep her grandson away to New York twice a year to shop. “She was one of those great old Southern women who had great style,” Cross recalls. The pluck Cross inherited from her is what allowed him to look at a dilapidated New York basement space and envision what has become one of the city’s hidden jewels of you’d-never-guess-it-from-the-street interior design. (Not for nothing did The New York Times spend three days photographing it for a feature last Christmas; meanwhile, Playboy magazine has used chez Cross to evoke New Orleans for a Crescent City-themed shoot and borrowed Cross’ bar to shoot part of its hottest bartenders spread. Once, a photographer for the magazine situated three models in the bed where Cross normally sleeps singly. “My father,” he says with a chuckle, “would have been so proud.”) The black-and-white striping, so painstakingly carried out that even orchids are tethered to their stakes by tiny black-and-white bows, also enhances a space that at its widest point measures only 9 feet. “Mirrors are your friends,” as Cross likes to say. But even more useful is an ability to see what could be instead of what is. When Cross’ great-grandfather wanted to marry off his daughter to a neighbor with a much larger farm, she complied mostly because she wasn’t in a position not to — she was 13, a “tween” by today’s developmental reckoning. Her betrothed was a man of 50. On her 18th birthday, she left her husband with the two children she had birthed during their arranged marriage. No way around it — renovations leave calluses. The Frances Main brand of refinement is all over the Kein Cross brand of, well, everything. His grandmother was a devotee of “the whole creaming of the hands thing,” Cross says. “I would cream my hands and feet along with her,” he remembers. Little mystery that Cross carries a line of eponymous body creams that evoke to the nose the women Harper Lee had fixed in her mind when she wrote, in To Kill a Mockingbird, with nostalgia for the feminine battle against the ravages
July 2010 ARKANSAS LIFE 25
pic7
of sticky Southern summers: “Ladies bathed before noon, after their 3-o’clock naps, and by nightfall were like soft teacakes with frostings of sweat and sweet talcum.” And making the best of a bad situation? That, from the Frances Main constitution, is evident in the way Cross playfully situated his yoga platform and carefully shingled free weights near the hulking boiler for the entire building, and in the custom-made fabric, in his favorite accent color of a nickel shade of gray, that he selected to clothe ceilings mottled by years of leakage. Then there are the accent pieces infused with story. Next to the hinged glass door leading to what Cross calls a “wet-bath,” essentially a high-end take on a train car lavatory, with the shower drain at the base of the commode, sits an enameled table that once stored the instruments of a Jazz Ageera doctor. Today it’s where Cross stacks his supply of black-and-whitestriped towels that are so thick they look as if they could sponge up floodwaters. He picks up a utensil that looks like an elongated duckbill replicated in ivory, with plier handles for parting the beak. Sensing the futility of the exercise, he quickly gives up quizzing a visitor as to its imagined purpose. The device once sat on his grandmother’s dressing table — it was used for stretching out the fingers of kid gloves so that women could slip them on. Cross scoffs at the anti-hoarding dictum that for everything new that comes into the home, something must go. Does the overstuffed home exist, or is it an urban legend, like a Spanish-moss-draped, railcarwidth wonderland sunk into lower Manhattan? “Is that possible?” Cross demands of the house that can’t accept another accessory. “Bite your tongue! This is minimalism for me.” As if to prove his point, Cross pads away to find an issue of Playboy for which he provided the backdrop. He doesn’t find it, but he does exclaim, after some shuffling, “Oh! I’m so excited! I found the instructions for my X-Box!” It’s difficult to imagine Cross developing a twinkle in his eye over a cold piece of technology that isolates its owner, when his stock in trade is the one-of-a-kind item with a past. But he’s adapting. He envisions a line of home accessories he’ll pitch to Wal-Mart. After all, the evermore- style-conscious retailer is not only based in his hometown, but a Wal-Mart parking lot abuts the property line of his childhood home, now a Civil War museum. But mass production will never completely shift Cross’ focus from heirloom pieces destined to find a place in design schemes generations in the making. “Right now,” Cross says of the speculative nature of his loyal New York interiors clientele, “I’m buying furniture for grandchildren that haven’t happened yet.”
THIS IS MINIMAlISM FOR ME.
paypal Visa Debit Card